Church Software Leader Text In Church Acquires First Impressions Conference to Transform Guest Experience

March 17, 2025

1 minute read

Text In Church, a Kansas City-based church texting software company, has acquired the First Impressions Conference, a leading training hub dedicated to helping churches create memorable guest experiences. This strategic acquisition aligns with the growing trend of church technology innovation aimed at fostering deeper connections beyond weekend services, the company said.

“At Text In Church, we’ve always been dedicated to helping church leaders make their people feel known, noticed, and loved,” said Tyler Smith, cofounder and CEO of Text In Church. “By bringing First Impressions into the fold, we’re doubling down on that commitment, equipping leaders with tools and training to welcome and retain guests. This acquisition isn’t just about growth — it’s about transformation.”

The First Impressions Conference, formerly led by Greg Atkinson, provides insights and training at online and in-person conferences for church leaders seeking to enhance their hospitality and guest experience strategies. Now, as part of the Text In Church family, First Impressions will have an even greater impact, reaching more churches with the content, community and coaching they need.

Beyond the conference itself, this acquisition introduces the First Impressions Academy, designed to provide churches with ongoing education, community support and leadership training. The academy includes comprehensive coaching, team-focused playbooks and interactive live events to help church leaders implement proven digital ministry solutions.

Church leaders can look forward to two major events in 2025 — an online conference on May 2 and an in-person conference on September 9 to 11 in Kansas City. These events will offer hands-on training, networking opportunities and insights from church leaders and experts in modern church communication.

“I chose to sell the First Impressions Conference to Tyler Smith, my longtime friend, because I believe he and his team get the heart and vision of First Impressions,” Atkinson said. “They care about reaching and keeping guests. They understand the mission and what we set out to do. They can take it to the next level, and I’m excited about the future.”